Nutrition Vision
Nutrition Vision is a Consultant Dietitian that currently provides consulting services to long-term care and assisted living. It will, however, expand its network by pursuing initiatives related to nutrition and children.
It requires a unique identity that can be applied to various media platforms that will appeal to parents with children.
Goal
Build trust with the brand identity to attract parents with kids.
Objectives: Create a logo that is versatile, memorable and timeless.
Role: Graphic Designer
Hats worn: Creative Director & Illustrator artist
Date: November 2022
Target Audience
Parents with Children
Parents who believe that nutrition is crucial for kids to maintain good health and prevent chronic diseases.
Problem to solve
It can be difficult to find the right nutritionist for children. It may take some time and effort, but ensuring your child receives proper nutrition and maintains good health is worth it.
How might we design a brand identity that appeals to Parents with just a glance when searching for children’s nutritionists online?
Process
The Nutrition brand project required extensive research to understand the type of friendly font that suits the combination mark.
Developing the concept was closely done with the client. The words associated with nutrition were used as an ideation source. Afterwards, sketches were streamlined into four directions and digitalized for the client to decide.
Research
Ideation
Sketch
Digital
Final Solution
After much deliberation on which concept to move forward with, the client chose a variation with dots around that signifies varieties of nutrition.
Outcomes
The Nutrition Vision project was a success. Overall, the client and her team were pleased with the outcome. And her existing clients loved it as well.
Final Learning
The client did not choose the variation that would have been more versatile for the brand identity. One area that needs improvement is convincing a client of what works best.