Rimah Reigns - Brand Identity
In 2020, Rimah Reigns was founded with the intention of attracting young people. The brand identity is representative of royalty, excellence, charisma, and style.
Aside from the fact that Rimah Reign has a distinctive brand identity that aims to make individuals feel confident, the brand is also the most popular apparel brand on FUTA’s student campus as of 2021.
Goal
Grow the business by attracting a younger demography.
Objectives: Create a logo that is versatile, memorable and timeless.
Role: Graphic Designer
Hats worn: Creative Director & Illustrator artist
Date: October 2020
Target Audience
Younger Generation
People who believe that everyone should feel confident in their own skin.
Problem to solve
It can be difficult to start a fashion brand. There is a lot of competition in the fashion industry and the need to set it apart from its competitors.
How might we design a logo for the target audience that appeals to their interests, emotions, and values and resonates with their lifestyle?
Process
Remah Reigns brand project required extensive research to understand how to represent royalty, excellence, charisma, and style in the logo.
Developing the concept was a fun process. The words associated with royalty were used as a starting point. Afterwards, sketches were streamlined into three directions and digitalized. To determine which concept communicated the most effectively, a poll was conducted.
Research
Ideation
Sketch
Digital
Final Solution
After much deliberation on which concept to move forward with, the letter R’s that face each other with a crown at the top depict royalty better, forming a gladiator’s face shield.
Outcomes
Remah Reigns made many sales during the first week of launching the brand because it appealed to the targeted audience.
Final Learning
A successful brand identity must be developed closely with the client’s description.