Rimah Reigns
Founded in 2020, Rimah Reigns was created to appeal to young people, representing royalty, excellence, charisma, and style. With a distinctive identity that inspires confidence, Rimah Reigns became the most popular apparel brand on FUTA’s campus by 2021.
Goal
Create a versatile, memorable, and timeless logo to attract a younger audience and grow the business.
Role:
Graphic Designer
Tools:
Illustrator & Photoshop
Hats worn:
Researcher, Creative Director & Illustrator
Target Audience
For individuals who believe everyone deserves to feel confident in their fashion style.
Problem to solve
Starting a fashion brand is challenging due to intense industry competition. There’s a pressing need to differentiate the brand from others.
How might we design a logo that connects with the target audience by reflecting their interests, emotions, values, and lifestyle?
Process
The Rimah Reigns brand project began with thorough research to explore how royalty, excellence, charisma, and style could be visually represented in a logo. Using keywords associated with royalty as inspiration, initial sketches were created and refined into three strong directions. These concepts were then digitized, and a poll was conducted to identify which design best communicated the brand’s message.
Research
Ideation
Sketch
Digital
Final Solution
After careful deliberation, the chosen concept features two mirrored letter R’s with a crown on top, symbolizing royalty. Together, they form the shape of a gladiator’s face shield, blending strength, style, and regal identity.
Outcomes
Rimah Reigns achieved impressive sales in its first week, driven by its strong appeal to the target audience.
Key Learnings
A successful brand identity should be developed in close alignment with the client’s vision.
